Direct WHAT Association?

This morning, I registered for my 3-Day Exhibit Hall and Keynote pass for the Direct Marketing Association's annual conference, this year being held in San Francisco. 

Of course, in order to complete the registration, I had to answer a battery of questions, including this one:

"What products are you interested in seeing at DMA 2010?"

Let's put aside for a moment the poor wording of the question (which, as a writer, raises the hairs on the back of my neck.) Let's focus instead on the options provided:

 
Now, I'm no survey writer, or focus group moderator. But it doesn't take a trained researcher to figure out what's wrong with the question above. I'm fairly certain that someone at the DMA approved it, and I'm very nearly positive that he or she is NOT a marketer. 

What's got me so flustered? The answer after the jump!

How is it possible that in June of 2010, neither Mobile Marketing nor Social Media/Social Marketing is listed as its own category?

What do you think? Was this just a minor oversight on the DMA's part? Or is it indicative of the organization's continued inability to keep abreast of the fast-changing issues its constituents face every day?